Brit-rock fever has been coursing through my bloodstream like an infectiously unstoppable craze for as long as I can remember. Hell, pretty much any band showcasing heavy English accents alongside traditional sextet rock’n’roll magic and youthful vigor has a fair shot at putting a smile on my face. Young Kato may sound like an awful hip hop artist’s stage name, but in actuality the mantra this group promotes seems more like a 21st century boy band turned into confidently disparate musical freedom fighters. Head bobbing simply isn’t enough when listening to these guys, as their songs demand a hip shifting, torso swaying, hand choreographically flailing, constantly moving full-body experience as if the world outside the listeners head didn’t exist.
The story Young Kato tells through “Help Yourself” speaks volumes about their amateurish anger towards failed relationships that coincidentally inspires so many creative movements among artists of all shapes and sizes. The woman that lead singer Tommy Wright vocally brings to life is described as being stuck inside her house after a failed relationship. Looking out the windows that stand as a physical representation of an emotional barrier remind her of what she’s lost and keep her trapped within her homey prison. Meanwhile, the rest of the world begs her from afar to escape her psychological penitentiary by letting go of the inhibitions she associates with what she once had. As the music video illustrates, dwelling on the past can be like willingly drowning to death in the arms of a memory as momentary bliss leads to long-term emotional consequence.